Sweet Blooms & Treats RI

Sweet Blooms & Treats came to me needing a full website redesign with one major goal: improve SEO and overall site performance. Their previous site wasn’t ranking the way they wanted, and the layout made it difficult for visitors to find key information quickly.
I rebuilt the website to create a clean, modern experience that highlights their event offerings, improves navigation, and is structured strategically for search engines. The result is a site that feels polished, organized, and ready to convert visitors into clients.

pages included:

This custom website design includes a full suite of pages tailored for Sweet Blooms & Treats, designed to attract visitors and convert them into inquiries. Key pages include:

Home, Our Services, Our Carts (offerings overview), Gallery, Client Stories (testimonials), About, FAQ, and Contact.

Each page was thoughtfully structured to balance storytelling, visual appeal, and user flow while prioritizing organic search performance.

design highlights:

The Sweet Blooms & Treats site blends luxury event branding with strategic usability. Key highlights of the design include:

• Intentional emphasis on imagery and event experience, showcasing flower bars, cocoa carts, and custom setups that invite emotional connection.

• Clean, modern layouts that keep content easy to scan and visually balanced.

• Structured sections like “Our Services” and “Client Stories” that help users quickly find what they’re looking for while guiding them toward inquiry.

• SEO-forward design improvements, including content placement and site flow that support better indexing and enhanced search visibility — aligning with the client’s primary goal to improve performance in search.

This project is especially meaningful because it marries visual storytelling with strategic purpose. The design doesn’t just look beautiful — it serves a function: it helps Sweet Blooms & Treats stand out in search, guide visitors through their service offerings, and build excitement for event clients. I love how the site reflects the experience of working with the client’s brand — warm, elegant, and thoughtfully curated — while also elevating visibility and usability online.

why i love this site: