hey there!
I’m Rachel Shulenburg, the founder of Social Buzz — a website, brand, and graphic design studio based in Massachusetts.
I started Social Buzz in January 2024, while also working full-time in a corporate role (I’ve been with the same company for almost 6 years now). Social Buzz started as a hobby, but quickly became something I’m truly passionate about — and something I want to grow into something bigger.
why Social Buzz exists
I started Social Buzz for a few reasons:
First, I was a new mom (my daughter was 2 at the time) and I needed something that was just mine. Something outside of my 9–5. Outside of being a mom. Outside of managing the household. I wanted a space that felt like me.
Second, living in Massachusetts is expensive, and being a mom means you always want that extra cushion. I hoped Social Buzz could become a real source of income — something that could help with bills, groceries, and the little things that matter.
And finally… I needed to find myself. I knew I wanted more from my career than my corporate job, and I knew I wanted to own my own business someday. It took time, but eventually I found my style, my services, and my voice — and Social Buzz finally started to feel like me.


what drives me
My daughter will forever be my biggest motivation. I want to build something I can pass down to her someday — something that shows her she can do anything she puts her mind to. I want her to see that hard work pays off, and that you can build your own life, your own career, and your own freedom.
what i offer
I help businesses and creators build clean, modern, and aesthetic websites and brands.
Here’s what I offer:
Brand Design
Logo design, brand identity, color palettes, and all the things that make a brand feel complete.
Graphic Design
Design for businesses and personal/professional events like invitations, branding materials, and more.
I don’t handle printing directly, but I can design items like business cards and merchandise and order them through trusted partners.
Website Design
For businesses, creators, and events like weddings — I design websites that look amazing and actually work.


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my design style
My style is clean, modern, and never cluttered. I design with intention — always making sure your brand feels like you.
And here’s what makes me different:
I never hand over a design project unless I would personally use it myself. If it doesn’t feel right to me, I won’t send it to you.
what you'll walk away with
When your project is finished, I want you to feel like everything finally clicks — like your brand or website is no longer a missing piece, but the thing that brings your whole vision together.
I want a bride to open her wedding website and feel the butterflies start.
I want a new parent to see their baby shower invitation and tear up a little.
I want business owners to feel confident sharing their site, knowing it actually represents them.
More than anything, I want you to walk away with something that feels complete, intentional, and unmistakably you.
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who this is for
This is for business owners, creators, and individuals who want their brand, website, or event to feel intentional, polished, and true to them.
Whether you’re launching something new, refreshing what you already have, or planning a meaningful personal event, Social Buzz is designed to meet you where you are. I work with all types of businesses and creative projects — from photographers and bakers to service providers, creators, and event-based designs like weddings and celebrations.
Most clients come to me feeling stuck with inconsistent branding, poor SEO, or a website that doesn’t reflect the quality of what they offer. They know their business or vision deserves more — they just need help bringing it to life.
how it works
I keep the process simple, clear, and stress-free.
Step 2: Estimate
Based on your responses, I send a custom estimate outlining the scope and pricing.
Step 3: Contract + Invoice
Once approved, I send over a contract and invoice. After those are complete, I can begin your project.
Step 1: Consultation Form
Every project starts with a consultation form so I can fully understand your vision and what you need.
Step 4: Design & Collaboration
I’ll stay in touch throughout the process and reach out if I need content or clarification. No forced calls — unless you want one.
Step 5: Revisions & Final Delivery
Each project includes two rounds of revisions. Once everything is approved, I deliver the final files or website.
what sets Social Buzz apart
I don’t just design for aesthetics — I design for performance.
Once your website is complete, I make sure it’s optimized for SEO and set up to actually work for your business. I want your site to bring in traffic, inquiries, and opportunities — not just look pretty.
I also don’t hand over anything I wouldn’t be proud to use myself. If it doesn’t meet my standards, it doesn’t leave my hands.


what this means for you
For website projects, clients often start seeing:
Increased traffic
More inquiries
More booked clients
For branding and graphic design projects, clients walk away with a cohesive, recognizable look that finally feels complete.
My goal is simple: to help your hard work be even more successful.
my mission
To create intentional websites and brands that help businesses feel confident, complete, and ready to grow.
my vision
To continue growing Social Buzz into a business that supports my family, empowers others to take bold steps, and shows what’s possible with consistency and care.
outside the studio
When I’m not working my full-time corporate job or designing, I’m a mom to my daughter — and honestly, that’s my favorite role. A perfect day off for me means no dishes, no cleaning, and no laundry, just spending the whole day together—whether that’s a fun adventure, snuggling for a movie, or just enjoying the simple moments.
I’m a night owl (mornings are not my thing), but late nights are when I feel most like myself. Watching my daughter learn and grow is my biggest joy—especially now that she’s in preschool and we have full conversations every night while we recap the day in bed.
Motherhood has changed me completely. My motivation and work ethic are different now because I don’t want to let her down. I hope she grows up knowing she can do anything she dreams of—and that she’ll always have her mama cheering her on.
If you asked my friends to describe me, they’d say I’m funny, supportive, and chill. I’m introverted unless I’m with people I’m close to, and I love planning… even though mom life has taught me you can’t plan everything.
When I need to unwind, I read (and sometimes fall asleep mid-book). I’m obsessed with thrillers, especially Freida McFadden, and I’m a total nerd who loves video games. My favorite season is fall, but lately I’ve been loving summer with my daughter — especially beach days, cold drinks, and sunscreen.
let's work together!
If you’re ready to build a brand or website that finally feels like you, I’d love to help. Whether you’re just getting started or ready to level up, I’ll make the process simple, intentional, and stress-free.
Let’s turn your ideas into something beautiful — and something that actually works.














